Partners

Partnering with Goodwill Industries is more than good business – it provides opportunities to help people gain the dignity and pride that come from having a good job.   

Goodwill Industries International seeks mutually beneficial, collaborative partnerships that generate resources for local Goodwills, expand employment and training opportunities for Goodwill program participants, build mission awareness and garner visibility for Goodwill’s brand. With 184 agencies in the U.S., Canada and 14 other countries, Goodwill helps partner companies serve communities where their employees live and work – locally, regionally and nationally.

Partnering with Goodwill, a well-known and highly respected brand, is smart business. Research confirms that many consumers weigh a company’s business practices when making purchasing decisions. Employees are also increasingly pushing companies to support a social issue or cause that aligns with corporate values.

The 2007 Cone Cause Evolution Survey found that 92 percent of Americans surveyed said they would have a more positive image of a company that supports a cause about which they care. Furthermore, 87 percent said they are likely to switch from one brand to another (price and quality being about equal) if the other brand is associated with a good cause. Consumers also said that a company’s commitment to social issues is important when they decide:

• Which companies they want to see doing business in their community—86 percent
• Where to work—77 percent
• Whether to recommend a nonprofit or product to a friend—76 percent
• Whether to invest in certain stocks/mutual funds—66 percent 

To learn more about becoming a partner with Goodwill, e-mail GII Director of Marketing and Cause Partnerships Ryan Kuhn.