Did you know that Goodwill Industries International (GII) has shared more than 1,000 original blog posts on Goodwill.org? The social good series is the newest addition to the blog, and we hope that you’ve enjoyed the content as its inaugural year comes to a close. In case you missed them, take a look at a few of the most widely read posts on current topics that are directly tied to Goodwill® and our mission.
Category: Social Good
Fight for Job Creation
Consider how different today’s economy is from just 10 years ago. Ten years ago, there were no app developers, and the sharing economy was barely a blip on our radar. Entry-level credential requirements have changed too. By 2020, 65 percent of all jobs in the economy will require post-secondary education and training beyond high school.
Good Links for November
Each month, the Social Good Blog highlights news and resources on a specific topic. In November, we’re resources on how nonprofits can keep citizens engaged during periods of transition in addition to a few ways that individuals can help.
This Election Year, What Matters Most?
There are a great number of issues that Congress and a new Administration will have to address – issues that affect local Goodwill organizations and the people they serve. Yet, it could be argued that the majority of the three Presidential debates focused on delivering one-liners that were played over and over again by major news networks, rather than focusing on substantive issues.
How Is Your Company Changing Lives?
What is typically considered when measuring business success? Most business professionals are accustomed to evaluating success based on revenue, customer conversions, website traffic and perhaps even audience impressions. But have you ever tracked success based on how responsible your brand is in creating social value?
Creating Meaningful Movements for Good
Unilever marketing director and mastermind behind Vaseline's Healing Project, Kathleen Dunlop says that brands must, "Give people a reason (to care)and a way (to get involved)" when tackling social good. In order to earn consumer and employee engagement, it's not enough for companies to simply cut a check anymore. Effectiveness soars when brands authentically engage people in a social movement.
Enhance Your Nonprofit’s Brand with Corporate Partnerships
In today’s business world, it’s essential to create authentic and valuable partnerships. Corporations want to align with innovative, mission-driven nonprofits that can help meet their corporate social responsibility (CSR) or sustainability goals. At the same time, nonprofits and mission-driven organizations look to pair with corporations that can offer brand visibility and help make investments in their unique causes.
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Enhance Your Nonprofit's Brand with Corporate Partnerships
In today’s business world, it’s essential to create authentic and valuable partnerships. Corporations want to align with innovative, mission-driven nonprofits that can help meet their corporate social responsibility (CSR) or sustainability goals. At the same time, nonprofits and mission-driven organizations look to pair with corporations that can offer brand visibility and help make investments in their unique causes.
READ MORE from Enhance Your Nonprofit's Brand with Corporate Partnerships
Good Links for October
Each month, the Social Good Blog highlights news and resources on a specific topic. In October, we are discussing best practices related to cause marketing that are beneficial for corporations, nonprofit organizations and the people they serve.
4 Examples of Effective Nonprofit Annual Reports
In an increasingly data dominated and impact driven world, annual reports are crucial in conveying an organization’s successes to potential donors and supporters. For the past several years, private companies like Mailchimp and Warby Parker have received praise for setting new standards in how information is presented to investors from a variety of backgrounds. This is done largely via effortless navigation and responsive layouts that showcase the brand’s personality. Nonprofits also have an opportunity to lead the way in driving the design of these summaries.
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The Future of Fundraising: Technology Raises the Stakes
Seeing is believing. Beliefs alter attitudes, drive actions and are the primary reasons generous people give time, influence, money and possessions to charitable causes. Those of us working within the nonprofit sector fully understand the significance of generosity. The future success of fundraising will largely remain dependent upon the generosity of individuals.
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